modern urban infill that anchors people, not just city blocks;
that retains context, history and experience, not just tenants;
and that creates culture and connection, not just ROI.
We are developers building community—
We are experienced professionals trained in an institutional setting, but we do things very differently, driving profits by cultivating strong communities and building assets that attract people and endure.
Development
Consulting
Management
By identifying macroeconomic trends that impact the built environment, we pursue development opportunities that respond to inefficiencies in the market. Active in all major product types in both adaptive reuse and new construction, we engage in a deliberate value creation process to produce truly unique destinations and best-in-class results. We do it — successfully, passionately, and above all profitably – with the utmost respect for the communities in which we are building.
Our collaboration with property owners helps determine the best, most exciting, highest-concept use for their sites, and we then serve as consultant or developer-partner to make the project a reality. We provide a full suite of development services, from architecture and construction coordination to pro forma analysis and reporting; from vision and programming to debt and equity financing procurement, due diligence, marketing, leasing oversight and lease negotiation.
We provide a unique, hands-on approach to asset management, complementing the physical attraction of our assets with a creative positioning and programming platform. Our commitment to institutional-quality reporting means our partners can expect our projects to outperform their peer set long after the construction phase. Today’s real estate consumer desires a different kind of relationship with its landlord, and we engage with our tenants to help their businesses grow.
Think of us as “White Hat” real estate developers: system-breakers at work for the good of our industry and communities.
Capitalize on Reurbanization
Cities are the new frontier, and we intend to capitalize on a wave of demographic flows into urban environments that mirror the surburban expansion of decades past. We believe in the durability and outperformance of cities, the intellectual and cultural advantages of diverse populations, and strong Millennial preferences for them.
Bridge The Southeastern Gap
Traditionally, real estate in the South has centered around commodity development, sometimes at the expense of context and the history of the area. In other markets, modern urban infill projects generate highly sought-after spaces commanding premium rents, while maintaining a cultural connection and sense of place. Now, many up-and-coming properties in our region are finally getting the attention, upgrades and industry focus they deserve.
Create ROI Through QOL
Real estate that focuses on Quality of Life (QOL) outperforms in up markets and retains tenants in down markets. It creates connection, which turns prospects into tenants and tenants into long-term partners and homemakers.
Lower Tuck
Charlotte, NC
Lower Tuck
Lower Tuck is comprised of the adaptive re-use of 260,000 square feet of former distribution buildings in the up-and-coming west side of Charlotte, NC. The project is proximate to Uptown and sits within a commercial node that is surrounded by the Wesley Heights, Seversville and Enderly neighborhoods. These mid-century warehouses will be transformed into a fun mix of creative office spaces, dining and showroom concepts.Visit Lower Tuck site
The Pass Residences
Charlotte, NC
The Pass Residences
The multifamily phase at The Pass in Charlotte, NC is a 5-story, 335-unit Class-A development. Positioned across from the light rail and adjacent to the 30+ mile Cross Charlotte Trail, the building combines an A+ location with thoughtful design for an exceptional resident experience. The design draws from the modern industrial aesthetic of The Pass commercial development across the street while incorporating elevated residential touches. The amenity package features a hospitality-inspired pool and clubroom, communal work areas, and a rooftop lounge that looks out on the Cross Charlotte Trail.Visit The Pass Residences site
2247 Northlake
Tucker, GA
2247 Northlake
2247 Northlake is a redevelopment and repositioning of a vacant, 10-story office building into a residential community. The former office building will be transformed into 216 unique multifamily units and a state-of-the-art amenity package. This highly-amenitized setting will be nicely complemented by efforts to transform greater Tucker / Northlake into a vibrant, “live-work-play” environment. 2247 Northlake will deliver in mid-2025.
Fulcrum
Orlando, FL
Fulcrum
A pivotal moment has arrived in Orlando workspace. Fulcrum introduces groundbreaking, modern offices unlike any other in Downtown. Discover expansive floor plates, flexible meetings spaces, bike storage, social amenities - including coffee and collaborative lobby lounges - as well as modern industrial architectural elements throughout. Fulcrum is a catalyst for change, ushering in a new standard of creative workspace for innovative professionals.Visit Fulcrum site
The Pass
Charlotte, NC
The Pass
The Pass is an 80,000 SF commercial development located directly on the light rail at Sugar Creek Station in Charlotte, NC. Four unique buildings will house a vibrant mix of creative office and retail connected through activated outdoor spaces. The adaptive reuse nature of the project will place an emphasis on preserving the character and architectural features of the original buildings, while thoughtfully modernizing the site. The Pass will deliver in early 2023.Visit The Pass site
Westside Paper
Atlanta, GA
Westside Paper
Westside Paper is a 245,200 square foot mixed-use redevelopment of the former Atlanta Paper Company facility in West Midtown Atlanta. Located adjacent to a future Atlanta Beltline trail, the project will provide high-character adaptive reuse commercial space allowing direct access for tenants and an abundance of outdoor workspace. A primary focal point will deliver a unique retail and entertainment node surrounding a natural courtyard to anchor the project’s identity. Drawing design inspiration from adaptive reuse projects along New York’s High Line, the project will introduce an “overbuild” of new construction on top of the existing building that introduces contemporary design while preserving the industrial past of the existing structures.Visit Westside Paper site
The Denham Building
Birmingham, AL
The Denham Building
The Denham Building is the western anchor of Birmingham’s explosive urban growth in the vibrant Parkside District. Positioned alongside Good People Brewery, Regions Field, and beautiful Railroad Park, the Denham Building blends office, retail and upscale residential space with exceptional amenities to cultivate the perfect offering for businesses and young professionals eager to capture the energy of the revitalized west side of downtown Birmingham.Visit The Denham Building site
Sylvan Supply
Nashville, TN
Sylvan Supply
Sylvan Supply is an adaptive re-use development on Charlotte Avenue at the gateway to Nashville’s vibrant Sylvan Park. Since 1959, the collection of industrial style buildings had been home to Madison Mill, a maker of quality wood and steel products. Today, the vintage buildings have been transformed into bright and modern creative office spaces along with a carefully selected mix of retail and dining concepts. Visit Sylvan Supply site
COMPLEX
Atlanta, GA
COMPLEX
COMPLEX is a reclaimed warehouse space in Atlanta that is setting a new standard for adaptive, sustainable re-use. Ideally situated in West Midtown, COMPLEX features extraordinary mixed-use opportunities for retail, new commerce, open floor office and warehouse designs, and multi-dimensional concepts for innovative businesses of every shape and size. The unique layouts invite creative concepts where the only limitation is your level of imagination.
Armour Yards
Atlanta, GA
Armour Yards
Beyond brick walls and exposed ceilings, Armour Yards delivers a natural work environment where businesses thrive and people want to be. Drawing on influences from progressive loft office product in west coast markets, Armour Yards is characterized by its approachability, outdoor spaces and natural light. This once-sleepy industrial park in Atlanta has been transformed into a vibrant, mixed-use campus focused on a culture of wellness, idea sharing and quality of life.Visit Armour Yards site
Common Ground
Atlanta, GA
Common Ground
Featuring door fronts and verandas overlooking the Eastside Trail of the Atlanta BeltLine, Common Ground is a reimagined grand warehouse with airy, well-lit corridors and a dynamic, contemporary feel throughout. Expansive tenant suites allow for ambitious retail and office concepts to engage visitors to the Atlanta BeltLine and the neighboring Historic Fourth Ward Park. With easy access to Ponce City Market and other nearby residential, retail and dining amenities, Common Ground promises an uncommonly great experience.
Inland Tract
Atlanta, GA
Inland Tract
Inland Tract is comprised of two former industrial buildings originally developed in 1964, and is located in the West Midtown submarket of Atlanta. It offers close proximity to Midtown, Downtown, Buckhead and the Downtown Connector, and easy access to West Midtown’s premier amenities, including TopGolf Midtown, the future Atlanta BeltLine Northwest trail and the new Star Provisions district. Due to its similar profile, building program and execution plan, it is effectively a ‘Phase II’ of COMPLEX West Midtown.THE FOUNDERS
Pierce Lancaster and Hank Farmer founded Third & Urban in 2014 with the goal of developing creative urban infill projects throughout the Southeast. The former colleagues applied their experience working on large projects and in multiple asset classes up and down the East Coast to form their own unique approach to development. In the last decade, Third & Urban has emerged as a leader in mixed-use real estate, known for its placemaking strategies, keen design sensibilities and strong returns.
October 27, 2022
First look: Concepts emerge for Westside Paper project’s next phase
SOURCE: Urbanize Atlanta
PARTNERS
Partnering with leading institutional investors including major banking institutions, asset managers and private equity funds, our portfolio features a range of value-add and redevelopment projects.
