We are developers building community—

modern urban infill that anchors people, not just city blocks;
that retains context, history and experience, not just tenants;
and that creates culture and connection, not just ROI.

We are experienced professionals trained in an institutional setting, but we do things very differently, driving profits by cultivating strong communities and building assets that attract people and endure.




By identifying macroeconomic trends that impact the built environment, we pursue development opportunities that respond to inefficiencies in the market. Active in all major product types in both adaptive reuse and new construction, we engage in a deliberate value creation process to produce truly unique destinations and best-in-class results. We do it — successfully, passionately, and above all profitably – with the utmost respect for the communities in which we are building.

Our collaboration with property owners helps determine the best, most exciting, highest-concept use for their sites, and we then serve as consultant or developer-partner to make the project a reality. We provide a full suite of development services, from architecture and construction coordination to pro forma analysis and reporting; from vision and programming to debt and equity financing procurement, due diligence, marketing, leasing oversight and lease negotiation.

We provide a unique, hands-on approach to asset management, complementing the physical attraction of our assets with a creative positioning and programming platform. Our commitment to institutional-quality reporting means our partners can expect our projects to outperform their peer set long after the construction phase. Today’s real estate consumer desires a different kind of relationship with its landlord, and we engage with our tenants to help their businesses grow.

Think of us as “White Hat” real estate developers: system-breakers at work for the good of our industry and communities.

Capitalize on Reurbanization

Cities are the new frontier, and we intend to capitalize on a wave of demographic flows into urban environments that mirror the surburban expansion of decades past. We believe in the durability and outperformance of cities, the intellectual and cultural advantages of diverse populations, and strong Millennial preferences for them.

Bridge The Southeastern Gap

Traditionally, real estate in the South has centered around commodity development, sometimes at the expense of context and the history of the area. In other markets, modern urban infill projects generate highly sought-after spaces commanding premium rents, while maintaining a cultural connection and sense of place. Now, many up-and-coming properties in our region are finally getting the attention, upgrades and industry focus they deserve.

Create ROI Through QOL

Real estate that focuses on Quality of Life (QOL) outperforms in up markets and retains tenants in down markets. It creates connection, which turns prospects into tenants and tenants into long-term partners and homemakers.

Pierce Lancaster

Pierce Lancaster

Pierce leads acquisitions and asset management efforts for Third & Urban, and oversees investor relations with the company’s partners. Additionally, he works directly with third party leasing and property management teams at the operational level.

Previously, Pierce served as Vice President at Jamestown, covering multiple East Coast markets and managing a range of value add and opportunistic projects across various product types. He began his career in the Institutional Investment Sales Group at CB Richard Ellis.

Pierce earned an MBA from Goizueta Business School at Emory University and a BA in Economics with a concentration in finance from the University of Virginia. He is actively involved with the Urban Land Institute, Big Brothers Big Sisters and the Atlanta Alumni Board for Woodberry Forest School. Pierce lives in Atlanta’s Garden Hills neighborhood with his wife, Emily and children Locke, and Livi, and Gaines.

Hank Farmer

Hank Farmer

Hank oversees development for Third & Urban, providing construction management and driving design and entitlement efforts. Additionally, he leads all development concepting and pricing for potential acquisitions.

Previously, Hank worked as a Development Manager at Jamestown, responsible for due diligence, feasibility analysis and project management for current and future development deals. Prior to Jamestown, Hank worked at both Morgan Stanley and Deloitte.

Hank holds a Masters in Accountancy from the University of Georgia. Hank is a CFA charterholder and a LEED Accredited Professional. He is a board member and past chair of the Atlanta Chapter of Ducks Unlimited and recently served on the Historic Fourth Ward Park Board. He and his wife, Christie, live in Morningside with their daughters Janie, Simms, and Saliie.

Jon Huang

Jon Huang

Jon works across all facets of the company, including development, acquisitions and asset management. He leads financial analysis for potential acquisitions and assists with design, development execution, construction management and financing efforts. Within asset management, Jon works with asset managers, leasing teams and property management teams to create and implement business plans and budgets.

Prior to Third & Urban, Jon worked at Jamestown as an analyst in both the Development and Acquisitions groups. His responsibilities included financial analysis, due diligence, project management and assistance with financing activities.

Jon graduated with high honors from Goizueta Business School at Emory University, with concentrations in Finance and Real Estate. He is actively involved with Junior Achievement and serves as a mentor to a group of students at Benjamin Banneker High School.

Andrew Kern

Andrew Kern

Andrew's involvement at Third & Urban spans all aspects of real estate, including acquisitions, development and asset management. He applies his experience and education to excel in leading development execution, design and construction management, and facilitating financial analysis and underwriting.

Prior to Third & Urban, Andrew worked as a Project Manager at Leers Weinzapfel Associate Architects, an AIA Firm Award recipient and Architect Top 50 Design Firm winner, and interned with Pembroke Real Estate, a subsidiary of Fidelity Investments. His responsibilities at Leers Weinzapfel included construction administration, construction draw oversight, architectural drawing review and management during the construction documentation phase.

Andrew graduated from Harvard University with a Masters of Real Estate and was the President of the Harvard University Real Estate Development Club, one of the largest professional clubs on campus. Andrew completed his undergraduate education at Auburn University with a Bachelor of Architecture, Bachelor of Interior Architecture, and a Minor in Business. He and his wife, Claire, currently reside in Grant Park.

Jillian Japka

Jillian Japka

Jillian leads multi-family development for Third & Urban.

Prior to joining Third & Urban, Jillian worked as a Development Manager at The Allen Morris Company, where she was responsible for development execution and pursuits in Atlanta. Jillian led development of Star Metals Offices and Residences, which delivered 1.5M square feet of mixed-use development to West Midtown Atlanta.

Jillian previously worked as a Development Manager at The RADCO Companies, where she oversaw value-add development for over 40 multi-family deals. Before moving to Atlanta, Jillian worked to development several luxury townhome communities in emerging neighborhoods in Philadelphia. Jillian started her career as an architecture intern at [STRANG] Architecture in Miami.

Jillian holds a degree in architecture from Bennington College in Vermont. She is a graduate of the ULI Center for Leadership and actively involved in ULI’s Women’s Leadership Initiative. Jillian recently served as Vice President of the Reynoldstown Civic Improvement League. In her spare time, Jillian is a writer and editor for the minimalist design magazine Minimalissimo. Jillian lives with her husband, Christian, in Serenbe, Georgia.

Nate Buda

Nate Buda

Nate works across the entire company on the acquisitions, development, and asset management teams. He leads underwriting and financial analysis efforts on potential acquisitions, assists with construction management and development execution, and supports the asset managers, leasing agents, and property managers in carrying out business plans. Prior to Third & Urban, Nate worked at Piedmont Office Realty Trust as a senior analyst on the Finance, Asset Management, and Acquisitions teams. His primary responsibilities included financial analysis, leasing execution, and acquisition/disposition underwriting. Nate graduated summa cum laude from the Terry College of Business at the University of Georgia, with majors in Finance and Real Estate. He is actively involved with NAIOP and AYREP Atlanta.

Things That Inspire Us

Third & Urban: Lower Tuck Article


Partnering with leading institutional investors including major banking institutions, asset managers and private equity funds, our portfolio features a range of value-add and redevelopment projects.