We are developers building community—

modern urban infill that anchors people not just city blocks;
that retains context, history and experience, not just tenants;
and that creates culture and connection, not just ROI.

What We Do

Development

By identifying macroeconomic trends that impact the built environment, we pursue development opportunities that respond to inefficiencies in the market. Active in all major product types in both adaptive reuse and new construction, we engage in a deliberate value creation process to produce truly unique destinations and best-in-class results. We do it — successfully, passionately, and above all profitably – with the utmost respect for the communities in which we are building.

Consulting

Our collaboration with property owners helps determine the best, most exciting, highest-concept use for their sites, and we then serve as consultant or developer-partner to make the project a reality. We provide a full suite of development services, from architecture and construction coordination to pro forma analysis and reporting; from vision and programming to debt and equity financing procurement, due diligence, marketing, leasing oversight and lease negotiation.

Management

We provide a unique, hands-on approach to asset management, complementing the physical attraction of our assets with a creative positioning and programming platform. Our commitment to institutional-quality reporting means our partners can expect our projects to outperform their peer set long after the construction phase. Today’s real estate consumer desires a different kind of relationship with its landlord, and we engage with our tenants to help their businesses grow.

How We Think

Think of us as “White Hat” real estate developers: system-breakers at work for the good of our industry and communities.

We are experienced professionals trained in an institutional setting, but we do things very differently, driving profits by building strong communities and assets that attract people and endure.

Capitalize on Reurbanization

Cities are the new frontier, and we intend to capitalize on a wave of demographic flows into urban environments that mirror the surburban expansion of decades past. We believe in the durability and outperformance of cities, the intellectual and cultural advantages of diverse populations, and strong Millennial preferences for them.

Bridge The Southeastern Gap

Traditionally, real estate in the South has centered around commodity development, sometimes at the expense of context and the history of the area. In other markets, modern urban infill projects generate highly sought-after spaces commanding premium rents, while maintaining a cultural connection and sense of place. Now, many up-and-coming properties in our region are finally getting the attention, upgrades, and industry focus they deserve.

Create ROI Through QOL

Real estate that focuses on Quality of Life (QOL) outperforms in up markets and retains tenants in down markets. It creates connection, which turns prospects into tenants and tenants into long-term partners and homemakers.

Our Work

Armour Yards

Armour Yards

Beyond brick walls and exposed ceilings, Armour Yards delivers a natural work environment where businesses thrive and people want to be. Drawing on influences from progressive loft office product in west coast markets, Armour Yards is characterized by its approachability, outdoor spaces, and natural light. This once-sleepy industrial park has been transformed into a vibrant, mixed-use campus focused on a culture of wellness, idea sharing, and quality of life.

Visit the Armour Yards site

Complex

Complex

COMPLEX is a reclaimed warehouse space in that is setting a new standard for adaptive, sustainable re-use. Ideally situated in West Midtown, COMPLEX features extraordinary mixed-use opportunities for retail, new commerce, open floor office and warehouse designs, and multi-dimensional concepts for innovative businesses of every shape and size. The unique layouts invite creative concepts where the only limitation is your level of imagination. Visit the COMPLEX site

Common Ground

Common Ground

Featuring door fronts and verandas overlooking the Eastside Trail of the Atlanta BeltLine, Common Ground is a reimagined grand warehouse with airy, well-lit corridors and a dynamic, contemporary feel throughout. Expansive tenant suites allow for ambitious retail and office concepts to engage visitors to the Atlanta BeltLine and the neighboring Historic Fourth Ward Park. With easy access to Ponce City Market and other nearby residential, retail, and dining amenities, Common Ground promises an uncommonly great experience. Visit the Common Ground site

Inland Tract

Inland Tract

Inland Tract is comprised of two former industrial buildings originally developed in 1964, and is located in the West Midtown submarket of Atlanta. It offers close proximity to Midtown, Downtown, Buckhead, and the Downtown Connector, and easy access to West Midtown’s premier amenities, including TopGolf Midtown, the future Atlanta Westside BeltLine trail, and the new Star Provisions district. Due to its similar profile, building program, and execution plan, it is essentially a ‘Phase II’ of COMPLEX West Midtown.

The Denham Building

The Denham Building

The Denham Building is the western anchor of Birmingham’s explosive urban growth in the vibrant Parkside District. Positioned alongside Good People Brewery, Regions Field, and beautiful Railroad Park, the Denham Building blends office, retail, and upscale residential space with exceptional amenities to cultivate the perfect offering for businesses and young professionals eager to capture the energy of the revitalized west side of downtown Birmingham. Visit the The Denham Building site

Who We Are

Pierce Lancaster

Pierce Lancaster

Pierce leads acquisitions and asset management efforts for Third & Urban, and oversees investor relations with the company’s partners. Additionally, he works directly with third party leasing and property management teams at the operational level.

Previously, Pierce served as Vice President at Jamestown, covering multiple East Coast markets and managing a range of value add and opportunistic projects across various product types. He began his career in the Institutional Investment Sales Group at CB Richard Ellis.

Pierce earned an MBA from Goizueta Business School at Emory University and a BA in Economics with a concentration in finance from the University of Virginia. He is actively involved with the Urban Land Institute, Big Brothers Big Sisters and the Atlanta Alumni Board for Woodberry Forest School. Pierce lives in Atlanta’s Garden Hills neighborhood with his wife, Emily and children Locke and Livi.

Hank Farmer

Hank Farmer

Hank oversees development for Third & Urban, providing construction management and driving design and entitlement efforts. Additionally, he leads all development concepting and pricing for potential acquisitions.

Previously, Hank worked as a Development Manager at Jamestown, responsible for due diligence, feasibility analysis and project management for current and future development deals. Prior to Jamestown, Hank worked at both Morgan Stanley and Deloitte.

Hank holds a Masters in Accountancy from the University of Georgia. Hank is a CFA charterholder and a LEED Accredited Professional. He is a board member and past chair of the Atlanta Chapter of Ducks Unlimited and recently served on the Historic Fourth Ward Park Board. He and his wife, Christie, live in Morningside with their daughter Janie

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Jon Huang

Jon Huang

Jon works across all facets of the company including development, acquisitions, and asset management. He leads financial analysis for potential acquisitions and assists with design, development execution, construction management, and financing efforts. Within asset management, Jon works with asset managers, leasing teams, and property management teams to create and implement business plans and budgets.

Prior to Third & Urban, Jon worked at Jamestown as an analyst in both the Development and Acquisitions groups. His responsibilities included financial analysis, due diligence, project management, and assistance with financing activities.

Jon graduated with high honors from Goizueta Business School at Emory University with concentrations in Finance and Real Estate. He is actively involved with Junior Achievement and serves as a mentor to a group of students at Benjamin Banneker High School.

Andrew Kern

Andrew Kern

Andrew's involvement at Third & Urban spans all aspects of real estate including acquisitions, development, and asset management. He applies his experience and education to excel in leading development execution, design and construction management and facilitating financial analysis and underwriting.

Prior to Third & Urban, Andrew worked as a Project Manager at Leers Weinzapfel Associate Architects, an AIA Firm Award recipient and Architect Top 50 Design Firm winner, and interned with Pembroke Real Estate, a subsidiary of Fidelity Investments. His responsibilities at Leers Weinzapfel included construction administration, construction draw oversight, architectural drawing review and management during the construction documentation phase.

Andrew graduated from Harvard University with a Masters of Real Estate and was the President of the Harvard University Real Estate Development Club, one of the largest professional clubs on campus. Andrew completed his undergraduate education at Auburn University with a Bachelor of Architecture, Bachelor of Interior Architecture, and a Minor in Business. He and his wife, Claire, currently reside in Midtown.

James Carr

James Carr

James is Third & Urban’s community manager and marketing coordinator. He assists with a bit of everything: internal and external communication, visual content curation, programming and amenity curation, and other odd jobs.

Previously, James was working in Hong Kong as Entrepreneur-in-Residence and Community Manager for startup accelerator Mettā. Here he assisted with marketing, membership acquisitions and oversaw daily operations and event coordination. He also conducted market research for eCommerce fashion brand Grana.

James is an England native, who earned his BS in Marketing Communications from Emerson College in Boston, with a minor in Entrepreneurial Studies. He is still actively pursuing his own entrepreneurial business ventures, and in his spare time enjoys soccer, sailing and running.

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